ABOUT GO CARRERA

Uniting flooring dealers and installers for a better industry.

Introduction

If you have ever built a home or a facility for your business you know one of the hardest decisions you have to make is choosing the right general contractor or builder. Most contractors want to build you a great facility but the reality is that their success is greatly dependent on the specialty contractor team they select—be it framers, electricians, or flooring contractors—the quality of the project rests with the specialty company’s ability to hire quality craftspeople.

Add to the mix that generally these specialty contractors hire out the labor portion of the project to specialized 1099 craftspeople. Essentially, the quality and success of the entire project heavily relies on the skill and abilities of the men and women who are actually doing the trade work. But, how can you possibly know the actual skills and capabilities of arguably the most valuable people on your project?

Go Carrera was founded by a specialty contractor with over 25 years of experience in navigating turbulent labor markets in construction. We leverage our patent-pending algorithms to issue the individual tradesperson a skill score (we call it a Hammer Rating). This score is a standardized and un-opinionated measurement of an individual’s actual skills and abilities, providing decision makers the data they need to hire the right people based on a specific project’s requirements.

Company

The flooring industry suffers $3 billion in annual failures. Skilled Pro Alliance Inc., developed the Go Carrera platform to address this problem. A transparent skill-based approach starting at the very foundation of building great structures, the tradespeople.

Our customers are specialty contractors that hire 1099 tradespeople with specialized skills in the various individual scopes of construction.

Our platform starts with the Hammer Rating, making a great match between the customer’s need and the tradesperson’s skill. Go Carrera’s digital toolbox provides everything needed to find, hire, schedule, manage, and pay the tradesperson. Communication and tracking work progress, accounting, and pay applications with lien releases all on a single platform.

Go Carrera matches based on our Hammer Rating which creates a community of greatness. Each tradesperson is greatly incentivized to gain more knowledge and skill in their craft through continued training and education, increasing their Hammer Rating and thus matching them with more rewarding work opportunities.

Add to the mix that generally these specialty contractors hire out the labor portion of the project to specialized 1099 craftspeople. Essentially, the quality and success of the entire project heavily relies on the skill and abilities of the men and women who are actually doing the trade work. But, how can you possibly know the actual skills and capabilities of arguably the most valuable people on your project?

Go Carrera was founded by a specialty contractor with over 25 years of experience in navigating turbulent labor markets in construction. We leverage our patent-pending algorithms to issue the individual tradesperson a skill score (we call it a Hammer Rating). This score is a standardized and un-opinionated measurement of an individual’s actual skills and abilities, providing decision makers the data they need to hire the right people based on a specific project’s requirements.

Team

Go Carrera was designed with the ability to serve all of the specialty contractors in construction: From concrete to flooring and every scope in between. Our approach is to strategically enter each trade via industry experts in each trade. We started in the flooring with this strategy.

Our founder, Paul Stuart, has over 25 years experience in the flooring industry and owns one of the largest flooring companies in the Midwest. Our Co-founder and Head of Product, Daniel Drouhard, has extensive experience in building custom software products and developing teams, while our CTO, Brent Mitchell, has helped design robust system and development architectures for some of the largest privately held firms in the nation.

Our unique mix of talent gives us the industry knowledge needed to build great products that empower our customers with the ability to simply build better projects.

Purpose & Beliefs

Our purpose and mission is to improve the life of the individual flooring installer by creating positive change in the flooring industry through cutting-edge technology that’s as easy to use as it is powerful in creating equity between installation labor and the contracting companies at the source of the work.

  • We believe that what’s great for the installer is great for our industry
  • We believe in moving training to local markets
  • We believe in hard work 
  • We believe that a product is only as good as the individual who installed it
  • We believe that craftsmanship is still alive and more important than ever
  • We believe that a hard day’s work deserves commensurate pay
  • We believe that we can each be better tomorrow than we are today
  • We believe that calluses tell as much of a story as any picture