Is your brand still working for you—or is it holding you back?
In this episode of The Huddle, the crew tackles the topic of rebranding: when to do it, how much it really costs, and the smartest way to refresh your image without losing your identity. Whether you’re an independent installer or running a growing company, this one’s for you.
We talk:
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Signs it’s time to rebrand
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How to avoid common branding pitfalls
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Budgeting for a rebrand
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Getting team and customer buy-in
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DIY vs hiring a pro
🎧 Tune in and get the clarity you need before making your next big branding move.
Sponsors:
🔧 ShagTools.com – Your go-to source for professional flooring tools, adhesives, and supplies—trusted by contractors nationwide. Get 10% off your first order with code HUDDLE10. Shop now
🏅 NAFCT – Raising the standard in flooring through expert training and certification. Learn more
🧪 Divergent Adhesives – Smart, high-performance adhesive solutions built for real-world job sites. Explore products
💬 Drop your thoughts in the comments—have you gone through a rebrand? What worked (or didn’t)?
🔔 Don’t forget to like, subscribe, and hit the bell so you never miss an episode!
Paul Stuart is the owner of Stuart and Associates Commercial Flooring, and Founder of Go Carrera, a digital platform aimed at improving the lives of the Professional Flooring Installer. Daniel and Jose Gonzalez own Preferred Flooring out of Grand Rapids, Michigan.